Rumor Theory

Rumor Theory is a concept in social psychology that examines how rumors are formed, spread, and impact individuals and groups. It involves the study of the processes through which unverified information circulates within communities, often in the context of social networks or during crises. Rumors can serve various functions, such as coping mechanisms during uncertain situations, the establishment of social bonds, or as a means of expressing underlying fears or anxieties. The theory explores factors that influence the credibility of rumors, the motivations behind sharing them, and their effects on public perception and behavior. Understanding Rumor Theory is crucial for effectively managing misinformation and its consequences in society.