Pop-Tarts Bowl

The Pop-Tarts Bowl is a college football postseason bowl game played in the United States, typically featuring teams from the NCAA Division I Football Bowl Subdivision. The event is typically held in December or early January and serves as a part of the college football bowl season. The sponsorship by Pop-Tarts, a brand of toasted pastries produced by Kellogg’s, lends its name to the bowl. It aims to showcase competitive college football and provide teams with the opportunity to conclude their seasons with a high-profile game. The bowl is part of a series of post-season games that allow teams that performed well during the regular season to compete for rankings, prestige, and potential rewards.